I’m often asked how I manage to create and turn out ‘such good content’ being a one-person brand.
Truth is, I’m not developer (although I do know some code and can set up a WordPress website in under an hour).
I’m not a graphic designer (although I created 95% of the graphics on this website).
I’m not a photographer either (although most of the photos in the photography pages are mine).
I’ve worked in digital for a long time, so I’ve picked up a few skills along the way.
Here are my tools of the trade:
First off, WordPress, my web platform of choice
There’s a reason 25% of the world’s websites are powered by WordPress. It’s open source, easy to use and does very well in search engine rankings (very important if you want people to find your website).
I can’t say the same for other platforms. Like I said, I’ve worked in digital for a long time, and I’m a trained SEO analyst, and this is my informed opinion.
Where to get free images for your blog
The best design application for non-designers
Hands down, it’s Canva. I’ve used others, but I keep on coming back to this, because it’s more intuitive.
I designed abidemi.tv logo and this website’s logo on Canva. Although my graphic designer tidied up the rough edges of the logo, everything else – the concept and execution – was mine (thank you Canva).
Practically all my blog images and other marketing materials are designed on Canva, too.
Here’s a selection, and to reiterate, I did all this myself, without having a single designing bone in my body.
The creative for I, Joshua:
And blog post templates:
Yup. All me. All Canva (and no graphic design skills either).
Best camera for photography
This is one of those how-long-is-a-piece-of-string questions. I’m not a photography pro. I use Canon, because one of my friends is a photography pro and he uses Canon, so that’s what I bought, and mainly stuck with.
In any case, it’s not the camera, but what you do with what you have that matters.
I took these myself on an old Blackberry (remember those?) #nofilter
Yes, I once had hair. It might be gone, but I’ve still got the attitude (and Afro wig) though.
Now, my photography gear consists of:
- four tripods of varying heights
- a shotgun microphone (also known as a simple microphone in English)
- two lenses
- a camera body (70D)
- lens hood
- a camera bag (which is actually a lunchbox, but full credit to my creativity)
And some other stuff that I’m not going to list, because this camera gear list is getting too long and too embarrassing.
And here’s how to be a photographer. Just in case you were interested.
How to be a writer
Well, what else do you need except a laptop? I use Google docs and Libre Office, which is open source office software. Use those two and you can legitimately say goodbye to MS products.
Want to be an author? Here’s how to write your first book.
The best social media scheduling tools
The best ever blog campaign tool
Hands down, it has to be Missinglettr. It helps you create automatic social media campaigns for your blogs that drive traffic for a year. Try it and I guarantee you’ll wonder how you ever survived without it.
The best email newsletter service
I use Active Campaign, because they have the best cost-effective and advanced email marketing automation features for small business owners. However, you may want to start with MailChimp’s free package if you’re new to email newsletters.
YouTube, the world’s best teacher
Google it, then YouTube it – that’s my motto.
Best SEO tools for keyword research
What more can I say? This has turned out to be a heck of a list.